by Katherine Martin, associate editor
What do you do when a North Atlantic Beluga whale finds itself in the fresh water Delaware River? If you're Stephen Simon, you start selling Beluga whale cookies.
"It was my brother Paul who came up with the idea. We were aware that there was a whale in the river, and he said we should make a whale cookie, but I didn't think it was going to stick around," says Stephen Simon, owner of the full-line retail bakery, JB Bakery in Burlington City, N.J.